CASE STUDY

INNOVATIVE EXTENDED WORKFORCE MANAGEMENT SOLUTIONS FOR A GLOBAL EXPERIENTIAL MARKETING AGENCY

“A leading event and experiential marketing organisation faced challenges due to its lack of visibility into freelance assignments across its U.S. office, including inefficiencies and inconsistencies in freelancer sourcing, rate benchmarking/negotiation, onboarding, invoicing, and reporting. Additionally, with constantly changing labor legislation, the company increasingly focused on engaging freelancer populations while complying with regulations. As a result, they decided to partner with Atrium to help improve efficiency and compliance while keeping up with the rapidly changing work environment and meeting the needs of their external clients. “

HIGHLIGHTS

  • 5,000+ unique Freelancers onboarded since 2012
  • Nearly 600 unique Freelancers onboarded in 2022 across nearly 200 job titles and 1,500+ unique assignments
  • 9,000+ invoices processed in 2022
  • More than 6,000 email inquiries fielded from Managers and Freelancers
  • As a single source for the client Pre-Identified W-2 Freelancers, Atrium supplies custom monthly and quarterly reporting
  • FMS consultation and implementation by AtriumWORKS Talent Technology team
  • 16,000 hours saved onboarding 2000 new freelancers over the course of 18 months

THE CHALLENGE

A well-known leader in providing exceptional event and experiential marketing services faced challenges due to its lack of visibility into freelance assignments across its U.S. offices. Each office had its own talent directory and processes, leading to inefficiencies and inconsistencies in freelancer sourcing, rate benchmarking/negotiation, onboarding, invoicing, and reporting.

Additionally, with constantly changing labor legislation, the company was increasingly focusing on engaging freelancer populations while complying with regulations. As a result, they needed a partner who could help them enhance efficiency and compliance while navigating the rapidly evolving work environment and meeting the demands of their external clients.

THE SOLUTION

EOR PAYROLLING

The company sought a partner to assist its Freelancer community in 2009. After a rigorous evaluation process, they chose AtriumWORKS to provide Employer of Record Payrolling services (EOR/W-2) for digital onboarding, weekly payroll, and labor compliance.

In the 16 years since, AtriumWORKS has provided the agency with a dedicated Account Team to ensure compliance, an outstanding freelancer experience, and innovation. Together, we have established a modern Freelancer engagement programme that is compliant, centralised, and efficient.

This programme uses electronic requests, consistent and digital Freelancer onboarding, web-based timesheets, and customised invoices.

As the exclusive EOR payrolling provider to our client, AtriumWORKS provides cost control by reducing HR administrative duties, including but not limited to:
  • Classifying roles according to FLSA regulations
  • Digital onboarding and verifying work authorisations
  • Managing Freelancer eligibility and administering benefits in accordance with the ACA and Paid Sick Time requirements
  • Providing and administering Workers' Compensation insurance, Disability, and Unemployment benefits
  • Hosting Manager/Freelancer programme orientations
  • Supporting compliance with various state regulations (such as providing state-mandated harassment training and reporting for State Pay Data Reporting)
  • Offboarding
TALENT TECHNOLOGY CONSULTING

The company sought a partner to assist its Freelancer community in 2009. After a rigorous evaluation process, they chose AtriumWORKS to provide Employer of Record Payrolling services (EOR/W-2) for digital onboarding, weekly payroll, and labor compliance.

In the 16 years since, AtriumWORKS has provided the agency with a dedicated Account Team to ensure compliance, an outstanding freelancer experience, and innovation. Together, we have established a modern Freelancer engagement programme that is compliant, centralised, and efficient.

This programme uses electronic requests, consistent and digital Freelancer onboarding, web-based timesheets, and customised invoices.

THE RESULTS

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Invoices
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Email Inquiries

As the single source for Pre-Identified W-2 Freelancers, AtriumWORKS supplies customised monthly and quarterly reporting and continues to enhance the company’s contingent workforce processes. Since 2012, Atrium has onboarded over 5,000 unique freelancers, and, over the course of 18 months, 16,000 hours were saved onboarding 2,000 new freelancers.

In 2022 alone, Atrium onboarded nearly 600 freelancers across almost 200 job titles and completed over 1,500 unique assignments. Additionally, over 9,000 invoices were processed and more than 6,000 email inquiries from both managers and freelancers were fielded. These results speak to the many benefits of partnership with Atrium, including holistic visibility into sourcing, reduced
onboarding time, assured compliance, and proactive cost control.

Case Study: Extended Workforce Management for Global Agency

Industry: Experiential Marketing

Service(s) Offered: Employer of Record (EOR) Payrolling & Talent Technology

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